About Wish

Wish was founded in Chicago’s trendy Lincoln Park neighborhood with a showroom that offers a curated selection of best-in-class baby products. The goal was simple: make the baby registry process fun and amazingly simple. Thanks to a staff of highly trained Registry Concierges, registrants can meet with someone who is just as excited about the process as you are. Online, an interactive website walks you through the registry process with step by step navigation, large product images and product videos. When in doubt, you always have the option of contacting a Registry Concierge with any questions you have along the way.

Focused solely on baby registry, we are immersed in all things baby. Wish has pared down the offering of available items to the very best and most essential solutions. While navigating our showroom or website, you’ll find an assortment of both boutique items and baby essentials. Wish presents a new and fresh registry experience to new parents and their friends and family. As the first retailer to offer a purely registry focused concept, we are able to provide a consultative process instead of a sales pitch. Our primary goal is to make sure your registry is a fun and complete solution, and you are prepared for your baby from day one. Our Registry Concierges work with you to create just the right mix of registry items to meet your unique needs. For the gift giver, our gift solutions are not just a pretty basket with a bow on top. Our Wish Bundles are total solutions for baby’s first year- and are beautifully packaged for easy gift giving.

Wish understands that there is no one-size-fits-all approach to registry. We don’t have a daunting checklist of items to sift through. In the end, your registry will reflect who you are and will integrate the perfect assortment of baby products into your home. Creating a registry should be fun and simple- that’s our wish for you.